A new firm presence had to feel credible from the first visit.
Meyer | Shumrick needed a public identity that could make specialized legal work easier to understand while giving prospective clients confidence in the firm behind it.
Case Study / Brand + Website System
Creating a law firm brand and website from the ground up.
Meyer | Shumrick needed more than a professional website. Hatchery brought marketing, design, development, and ongoing SEO project management together to create the brand expression, visual system, custom legal blog model, site structure, and a public digital experience that can keep improving.
0 -> 1
Brand and site system
Identity, interface, content structure, and web presence created from scratch.
Team
Marketing, design, code
Strategy, visual design, content thinking, and development moved together.
Blog
Custom legal publishing
A managed article system supports legal blog creation and ongoing content work.
Active
SEO-focused support
Maintenance, content support, technical care, and project-manager-led search improvements.
Live site
Visit Meyer | Shumrick
See the finished public experience.
Open the live Meyer | Shumrick site in a new window.
At a glance
Meyer | Shumrick
Ground-up brand expression, visual system, website design, development, maintenance, and SEO-focused support.
Marketing, design, and development work combined into one public system instead of separate handoffs.
Hatchery added a project manager focused on SEO coordination, customer search visibility, and practical site improvements.
Custom legal blog/article creation model for publishing useful firm content over time.
Clear structure for services, attorneys, firm background, legal articles, and contact pathways.
A generic site would weaken the firm before the conversation starts.
Legal work depends on trust. The brand, language, interface, service structure, attorney presence, and contact path had to feel intentional, professional, and specific to Meyer | Shumrick.
Build the brand and website as one system.
Hatchery treated the work as a cross-functional build. Marketing, design, content structure, UI/UX, and development moved together so the brand, page system, legal blog model, attorney content, services, and contact paths felt coherent from launch. After launch, Hatchery added project-management focus around SEO so search visibility and customer-facing improvements have a clear owner.
Comparison
A template website vs. a custom professional system
| Need | Generic legal site | With Hatchery |
|---|---|---|
| Brand identity | The firm inherits a familiar legal-template look. | Meyer | Shumrick gets a custom visual language built around its own professional presence. |
| Team model | Marketing, design, content, and development are handled in disconnected passes. | Hatchery connects strategy, design, writing structure, and code so the public presence feels like one system. |
| Legal publishing | Blog content is bolted on or hard to manage. | A custom legal blog/article model supports useful publishing after launch. |
| Service clarity | Practice areas can blur into broad firm language. | Dedicated service content helps visitors understand the matters Meyer | Shumrick handles. |
| Ongoing support | The site can grow stale after launch. | Maintenance, content improvements, technical monitoring, and project-manager-led SEO improvements continue over time. |
What Hatchery built
Built as one product system.
Strategy, design, code, integrations, infrastructure, and operations move together so the product can launch and keep serving customers.
Brand system from scratch
Visual direction, professional tone, site identity, and digital expression designed specifically for Meyer | Shumrick.
Marketing, design, and development team
Content strategy, UI/UX, visual design, and implementation were handled as one coordinated build.
Custom legal blog system
A structured article model gives the firm a practical way to publish legal insight and keep content useful over time.
Maintenance, SEO, and search improvements
Continued support after launch, including a project manager focused on SEO coordination, customer search visibility, and practical improvements to keep the site current and easier to find.
Decisions
Product choices that made the work hold together.
Avoid the stock law-firm pattern
The site needed to feel calm, sharp, and specific, with a visual identity that belonged to Meyer | Shumrick.
Let specialists work together
Marketing, design, and development decisions were connected so the brand, content, interface, and code supported the same outcome.
Make legal publishing part of the system
The blog/article model was built into the site so the firm can add useful legal content without breaking the experience.
Keep the system supportable
The public presence needed to launch cleanly and remain easy to maintain as the firm publishes, refines services, and improves search performance with an accountable support owner.
Meyer | Shumrick today
The firm has a custom brand and website system that presents its services, attorneys, legal articles, and contact pathways clearly. Hatchery continues to support the site after launch, including project-manager-led attention to SEO, search visibility, and customer-facing improvements.
A complete public presence, not just a page build
The work shows how Hatchery can bring marketing, design, development, and human project management together to take a professional-services organization from a blank starting point to a polished brand, useful website, custom publishing model, SEO-focused improvement path, and long-term support relationship.
Ground-up build
A custom brand and site system for a specialized Bozeman law firm.
This was not a template implementation. Hatchery designed the visual identity, website experience, service structure, legal blog/article system, content pathways, and support model as one coherent public system.
FAQ
Common questions.
Did Hatchery design the Meyer | Shumrick brand and website?
Yes. Hatchery created the visual brand expression, website design, content structure, custom legal blog model, and web implementation from scratch, then continued supporting the site after launch.
Who was involved in the Meyer | Shumrick work?
The work involved marketing, design, development, and ongoing project management, so the strategy, brand expression, content model, user experience, code, and SEO improvements are handled as one coherent system.
Does the site support legal blog creation?
Yes. Hatchery built a custom legal blog/article system so Meyer | Shumrick can publish useful legal content inside the same branded website experience.
Was this based on a law-firm template?
No. The Meyer | Shumrick public presence was treated as a custom brand and website system built around the firm, its services, its people, and how prospective clients evaluate legal help.
Does Hatchery provide SEO support for the website?
Yes. Hatchery has added project-management focus around SEO, search visibility, technical improvements, and customer-facing content improvements as part of the broader ongoing website relationship.
Build with Hatchery
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Launch
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